Book Marketing 101

by: Jeremy M. Hoover

Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.

For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful. Large publishing houses are too concerned with promoting the next blockbuster to focus even on mid-list titles, and smaller publishing houses usually don’t have the resources to commit to marketing their titles. Even worse off are those who self-publish, because when they receive their books, they are on their own. Any marketing that happens, happens because of their efforts, and their efforts alone.

What is a new author to do? He can sit back and hope that his book sells somehow, or he can put money into a marketing plan and hope that plan is successful. But without a marketing background, that money can be wasted quickly. As a result, many authors don’t market out of fear of loss and uncertainty, and sell far fewer books than they should.

Collection of Marteting books
Collection of Marteting books (Photo credit: Wikipedia)

Into this void comes a wonderful book – Book Marketing from A-Z by Francine Silverman. The sub-title explains it all: “More than 300 authors share the peaks and pitfalls in promoting their books.”

Silverman hasn’t so much written this book as she has edited it. She is the successful author of two books, as well as the owner of a very influential book promotion newsletter (http://bookpromotionnewsletter.com). Over a couple years of publishing her newsletter, she has collected marketing success stories from many authors, and, combined with her own expertise, has put it all together into an excellent resource.

This book contains everything a new (or even experienced) author needs to begin marketing. Authors might be surprised to learn that there are many free things they can do to market their books! For example, I was surprised at how many authors related that something as simple as handing out bookmarks or pens stamped with their website and book name resulted in much publicity and many sales.

The book is comprehensive—arranged alphabetically, Silverman covers such topics as the importance of good reviews, what to do (or not do) at book signings, how to brand yourself, how to tie-in with holidays or movies, how speaking engagements can help a career blossom, and how to send out press kits. There are two huge sections on using Internet technology (web sites, ezines, e-groups, etc.) and newsletters to build a following. In my view, these two sections are the most informative sections of the book.

Silverman has produced a timely, comprehensive, and very helpful book that new and expert authors will return to time and again as they build their writing careers.

About The Author

Jeremy Hoover is a proofreader and book reviewer. He proofreads and reviews religion books, poetry, and most fiction. Contact him at jeremyhoover@gmail.com or Hoover Reviews (http://hooverreviews.blogspot.com) for proofreading rates or to request a review.

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7 Steps to Successful Publishing

by: Ink Tree Ltd.

The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait – before you begin the publishing process, know about the seven most important steps you need to know before publishing your book. Make sure that you take every step into careful consideration so that your road to success is an easy one:

1. Know why you are writing a book. Are you writing your memoirs for the family, are you writing a community cookbook, are you writing a book of regional interest or are you writing a national bestseller? All of these goals are valid, but each goal has different implications for your business plan. Know why you are writing and know that you can create that bestseller if that is your goal.

2. Treat publishing as a business. You are passing beyond the realm of author into the exciting world of publishing. You are not just a writer, you are about to become a publisher who wants to produce a profitable book, and you want to keep the profits for yourself.

3. Write a business plan. Being aware of the business aspect of publishing is not an end in itself – you need to formally write your plan. It does not need to be a fifty page document with every accounting possibility recorded, but it should outline all of the costs that you will encounter from obtaining the necessary funds to knowing the price of mailing a book. The business plan needs to account for future expenses as well as pre-publication expenses.

Business Planning with Plan-Too
Business Planning with Plan-Too (Photo credit: plantoo47)

4. Plan for publicity and marketing. You must plan for the publicity and marketing of your book. You can have the best book in the world, but if no one knows about it, no one will buy it. You don’t want to print books that sit in your garage. You want to print books that will sell, sell, sell!

5. Write about a subject that you know well. Don’t write about something that you can’t talk about without effort. Write about a subject with which you are very familiar and that excites you. Writing the book will establish you as an expert in your field, so choose the topic that causes everyone you know to come to you for advice. The publicity will then be so easy that you will love being the “star”.

6. Know who will buy your book. So many authors think that “everyone” needs and should buy their books. Not so. Perhaps “everyone” needs their books, but not “everyone” will want to buy. Research and know WHO will actually WANT your book and market, market to them. They will buy!

7. Look for non-bookstore markets and do not be afraid of the large discounts. Bookstores are a hugely important market for most authors, but they are far from being the only place to sell books. There are many non-traditional markets that buy books in large quantities with no returns. This is a great market – sales made are guaranteed sales not consignment sales. Do not be afraid of the larger discounts when you make those large volume sales. The books you sell are actually SOLD.

Think how much more pleasant a journey is if you know which fork in the road will lead you to smooth driving and which fork in the road will lead you through potholes. Knowing the most effective publishing steps before you print will make your publishing career fun and profitable.

Copyright © 2003 Ink Tree Ltd.

Ink Tree Ltd. Helping writers publish, market and sell books! If there is a book inside you – profit from it. Learn everything you need to guide you from Idea to Book… to Success – the fast, easy, simple way. Publish your own book with one-on-one expert help from publishing professionals who have created numerous bestsellers and sold hundreds of thousands of books.

Phone: 1-866-500-8733 or 403-295-3898 Email: info@inktreemarketing.com

Web: www.moneyinpublishing.com or www.inktreemarketing.com

Ink Tree Ltd. is a book marketing firm that helps writers publish, market and sell books. Learn everything you need to guide you from Idea to Book… to Success – the fast, easy, simple way.

www.moneyinpublishing.com  or www.inktreemarketing.com

info@inktreemarketing.com

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5 Deadly Viral Ebook Marketing Mistakes

by: John Hocking

Creating a viral ebook marketing campaign can be one of the
easiest and most effective ways to promote your product
or website.

Before you begin writing your viral ebook, you need
to know the 5 most common mistakes that can cost you
time and potential income.

1) Never Link Directly to Content You Do Not Control

You should always use redirect links placed on your own
server instead of direct links to affiliate programs.

You never know when the program you are promoting will
change the way its affiliate links work or go out of
business. Using redirect links allows you to quickly
replace the affiliate links with the new version or
redirect to a similar product.

I can not stress enough how important this step is to you.
Once you launch your viral ebook, you can not get it back
to make changes to it. Using redirect links will prevent
dead links and lost profit.

2) Avoid Using Dated Information By Providing Too Specific
Details.

Do not talk about free trials or time specific discounts.

The affiliate program you are promoting my not always be
offering the trials or discounts. You will anger your readers
if they can not get the bargains you promised.

You should also avoid statements like “Just Released” or
“Just Launched!”. The program you are talking about may
have been around for years but the time your reader gets
your ebook.

3) Never Include Information You Do Not Want All Over The World.

Because of the viral nature of your ebook, it will eventually
spread to every corner of the world.

If you include personal information like your home phone
or your cell phone number, you may be unpleasantly
awakened at all hours of the night. The person in England
or Japan, may not be aware you live in United States.

It is best to provide only an email address or autoresponder
for the initial contact.

e-books EPUB
e-books EPUB (Photo credit: ceslava.com)

4) Do Not Brand The Ebook YourselfPutting yourself in the position of having to manually
brand and send each copy of the ebook is a sure way to
turn your campaign into NIGHTMARE.

You may be thinking, “What’s the BIG DEAL?”

Let imagine for a moment that your ebook starts out slowly
and only 10 people request a branded version the first week.
It takes you about 6 minutes per ebook to brand it and send
it to the user. You have just given up an hour of your life.

Now those 10 people each give it away to 10 people that
also request branded versions. You now have 100 new requests
at 6 minutes each. Now were are talking 60 hours.

As you can see with each passing generation, you will
quickly become unable or unwilling to fulfill requests.

The solution is to give your carriers the ability and
instructions to rebrand the ebooks themselves. This will
take you out of the loop and allow your virus to grow
exponentially unattended.

5) Do Not Forget To Launch A New Window For External Links

When linking to any information not found directly in
your ebook, you should always open a new window. Many
sales processes use javascript that could cause compatibly
problems if viewed within your ebook.

It would be terrible if a viewer where ready to buy a
product based on your reccomendation but was unable to
because you failed to include this simple step.

Avoiding these 5 simple viral ebook marketing mistakes will
greatly increase the profitability of your campaign while
avoiding the pitfalls.

————————————————————
John Hocking created http://www.guidetoebookmarketing.com
“Your Source of Information on Creating and Marketing Ebooks”
To learn how to create your own viral ebook visit John
Hocking’s Viral Ebook Resource http://www.viral-ebook.com
ABOUT THE AUTHOR
John Hocking created http://www.guidetoebookmarketing.com
“Your Source of Information on Creating and Marketing Ebooks”
To learn how to create your own viral ebook visit John
Hocking’s Viral Ebook Resource http://www.viral-ebook.com

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