How To Become An Expert In Your Niche Business.

by: Evelyn Lim

What is a niche business? A niche business is one that caters to the common needs and interests of a focused group of people. For instance, people who play golf forms a niche market and people who are golf instructors form an even tighter and smaller niche.

The advantage of going niche is that you can become a specialist in that chosen market. Instead of knowing a bit of everything, you concentrate your efforts on the one area.

Becoming an expert in your niche does not happen overnight. It takes time, skills, dedication and money to build up your knowledge.

Here are 7 great ways to become an expert in your niche business:

1. First and foremost, you must have a strong interest when selecting your niche. If you are going to spend a lot of time researching on this area, a strong interest will help sustain your efforts and keep you going.

2. Read aplenty and stay current! Surf the internet for industry news and related fields to your niche. Go to the bookstores and the library. Subscribe to newsletters or ezines of your competitors.

3. Attend workshops and learn from the super experts. Learn also in related topics so that you can expand on your knowledge base.

4. Test out tools, resources, software or just about anything that can be used for your particular niche. For instance, if you are a florist selling exotic flowers, knowing what is the best way to take care of the delicate blooms will help make you an expert!

5. Hang out in forums where your target market is likely to be. This is an excellent way to get to know what are the common problems and obstacles faced by your prospects. Make sure that you find out the answers or solutions to these problems so that you can post your comment and findings. Some forums even allow you to insert a link back to your website.

6. Use branding for higher perceived value: Buy and register your name as the domain name. A good example is http://www.EvelynLim.com . Brandnames are built gradually overtime. So set aside time each week devoted to promoting your brandname. This could be giving free advice, lectures and giving press releases.

7. Have an opinion. People like to look up to experts who articulate their views. You are likely to be a winner if you can also justify your opinion with facts.

About the author:
Evelyn Lim is the publisher of the very popular newsletter Mapping You to Success. Her FREE newsletter is jam packed with resources, tips and ideas for the aspiring e-business owners. To subscribe, please visit http://www.e-BizMap.comor her blog at http://www.EvelynLim.com.

 

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Golden Rules For Using Autoresponders

 

by: Dan Ames

Autoresponders are a perfect way to increase traffic to your site. They can save many valuable hours by automatically answering emails concerning frequently asked questions about a service or product or by sending a welcome letter to new members of your program. There are many ways that autoresponders can help your business. One of the most important is their ability to track the effectiveness of your promotions. Since autoresponders are one of the most popular marketing tools available today, they are being used by a lot of different kinds of business and websites. Some of these take advantage of the system to use the autoresponders in a negative manner. You should be aware of some of the “Golden Rules” when using Autoresponders.

Thou Shalt Not Use an Autoresponder Address When Submitting to Search Engines.

Since you will most likely submit your site to search engines such as Google or Yahoo!, directories, classifieds, and free for all sites, you should be made aware of the fact that these sites commonly use an autoresponder as well. If you were to use your autoresponder to contact these companies, their autoresponder will reply to yours and so on and so on. Thus creating a cycle of autoresponses that will flood your email box and theirs as well.

Thou Shalt Not Use an Autoresponder to Subscribe to Ezines or Discussion Forums.

Since most of the time an Ezine will send you updates and new information regularly, your auto responder will send them a message each time. In a discussion forum, every person in the discussion forum will receive your auto response. This can be irritating and most of the time you will be unsubscribed. It is often hard for the administrators of the forum or ezine to determine who is using the autoresponse and therefore it is simply common courtesy to never use an autoresponer in this manner.

Thou Shalt Not Use an Autoresponder to Take Advantage Of Unsuspecting Individuals.

Some very unprofessional companies will use autoresponders to respond to an automated message when this is done the address in the “from” field will be automatically subscribed to their mailing list. This is a extremely un ethical use of autoresponders and those who do it are in jeopardy of creating a very negative image of themselves and their company. Rather than promote their service or business, this usually leads to people becoming very upset and spreading a negative word about your company rather than a good one.

The Internet can be a great place to do business and autoresponders can be an excellent way to save time, however when used in an unprofessional way, they can lead to frustration and aggravation for others. Your company will suffer the loss of much business if you choose to participate in these abusive practices. The appropriate use of auto responders can generate a large amount of business, while inappropriate use can drive away that business.

About the author:
Dan Ames can help YOU start your own profitable business on the Internet within the next 24 hours… To learn more, visit: http://www.RealTimeInternetIncome.com/pips.html

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3 Ways To STOP Affiliate Link “Hijackers”

3 Ways To STOP Affiliate Link “Hijackers”

by: Jim Edwards

(c)2002 Jim Edwards – all right reserved

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Let’s face the facts!

Almost everyone online today is looking to make or save a buck any way they can. In the past, most of the people who clicked on your affiliate links used to purchase without a second thought… but, as times get tougher online, it seems a growing number won’t!

As money gets tighter and product prices rise, people who know how to manipulate the system will sometimes replace your affiliate ID with theirs and “hijack” your commissions.

Here’s an example:

Let’s say your affiliate link is www.ebookaboutcats.com/?live-well.

Say the highjacker uses the affiliate ID of captain-hook. What he would do is replace your ID with his, and buy from the URL www.ebookaboutcats.com/?captain-hook.

The bottom line: the hijacker puts your money in his pocket.

In other cases, they can’t stand the thought of you “making money off them” so they bypass you by simply chopping off the end of your affiliate link that contains your ID.

Instead of buying from www.ebookaboutcats.com/?live-well, the bypasser will simply “chop off” the affiliate ID at the end and simply buy from the plain URL www.ebookaboutcats.com –without your affiliate ID attached!
Either way, you get cheated out of your rightful commission.

To help you fight these affiliate link hijackers I offer a couple of my best (proven and battle tested) tips, which will at least confuse these “hijackers” and, in many cases, often defeat and disarm them completely.

Side Note: If someone really, really wants to steal your affiliate commission, they will find a way; however, most hijackers are just opportunists who will only act if they see an easy buck.

The first and cheapest way to hide your affiliate links is using a javascript redirect page. This is where you hide your affiliate link in a page on your site using a simple javascript that redirects people to your affiliate link.

It works great not to expose your “naked” affiliate link in your actual email messages and ezine ads, but, once people get redirected to the true affiliate link, many affiliate programs expose the affiliate link along with your ID in the browser address bar.

Here’s an example of a redirect script in action. Click => http://www.ebookfire.com/esejs.html

Notice how the link takes you to a page where you can see my affiliate ID, ebookfire, in your web browser’s address bar.

Like it or not, someone can replace my ID with theirs and “hijack” the commission… but at least the redirect script keeps them from immediately seeing my “naked” affiliate link (http://hop.clickbank.net/?ebookfire/ebksecrets) when I publish it in my newsletter, email, or on my website.

You can get free redirect scripts just about anywhere you find free javascripts. Here is the script I use http://www.ebookfire.com/jrs.shtml.

A better way to hide your affiliate links is using a zero-frame or “invisible” frame that masks the affiliate link by making it appear you are sending people to a page on your website. In reality, you are actually sending them to your affiliate link.

This is the technique used by those “sub-domain” redirect services that provide you with urls like http://ese.ebookfire.net.

While giving someone a link like that is much better than using a “naked” affiliate link such as http://hop.clickbank.net/?ebookfire/ebksecrets, there is a problem. As soon as someone does a “view >> source” in their web browser they’ll see your naked affiliate link plain as day… which instantly blows your cover!

Currently the best way to protect your affiliate commissions from ruthless hijackers is to use a combination of a zero- frame page along with URL encryption. This involves sending someone to URL that looks like a page on your site, but actually pulls in your affiliate link like those “sub- domain” services. However, there’s one critical difference…

If someone does a “view >> source” in their browser, you have added protection in that all they will see is a jumble of computer code instead of your naked affiliate link.

Check out this example of a zero-frame with URL encryption in action. Click => http://www.ebookfire.com/ese.html
Side Note: Beware of cloaking scripts that use JavaScript to mask your affiliate link because they could malfunction in some web browsers.
Here’s the bottom line: if you are going to sell through other people’s affiliate programs, never send a “naked” affiliate link… you’re just asking for people to hijack or bypass you if you do.

If you want to get paid more often through your affiliate links, make sure it’s not obvious you’re referring people to an affiliate link. If they can’t easily see how to hijack or bypass your link, a lot more people who would have taken the money out of your pocket will just go ahead and buy through your link – which is, after all, the whole point! 🙂

About the author:
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate links…

Simple “Traffic Machine” brings Thousands of NEW visitors to your website for weeks, even months… without spending a dime on advertising! ==> http://www.turnwordsintotraffic.com

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