4 Tricks For Lightning Fast Indexing…

by: Anik Singal

Copyright 2005 Kurma Group

The biggest problem that most are running into seems to do with getting INTO the search engines. Rankings aside, you need to first get them to index you. Here are the four main ways to assure yourself fast indexing:

Indexing Tip #1:
Never launch a new site with a lot of back links. Build natural links over weeks and months.

Let’s face it, there is no guaranteed method of getting indexed by Google fast, and buying links from high-ranking sites does not guarantees anything either.

The most immediate red flag you should watch out for is your number of incoming links. According to Google, it takes time to get link popularity and sites should not have more than 100 incoming links.

It’s okay to launch with a quality link or two. But beyond that, you are pushing it!

Here is the scoop! It takes 30-45 days for Google to deep index new sites. Instead of sitting around during “sandbox” time, use that period to build a strong set of natural back-links with a variety of sites.

Indexing Tip #2:
Register your domain name at least four months before you plan to launch the site.

No I am not kidding! Whether you agree with it or not, history shows that Google takes older URLs far more seriously than newer ones. So register your domain name as soon as you plan on developing a site.

Deutsch: Logo von Yahoo
Deutsch: Logo von Yahoo (Photo credit: Wikipedia)

Indexing Tip #3:
Blog and ping carefully.

Blogging & pinging is one of the fastest ways to get into the Yahoo index – it can literally get you into Yahoo overnight – helps with MSN as well.

Will blogging and pinging help get you into Google? Maybe. But over-pinging can set off red flags on the ping servers, and if you’re using automated blogging software, overdoing it can cause Blogger.com and other services to shut down your blog.

Blogging and pinging intelligently can get your blog indexed in Yahoo quickly, but ping carefully.

Does Yahoo de-index junk blogs? Absolutely. Especially since the creation of all this software, the search engines are watching closely for red flags (use software wisely).

So what can you do about Yahoo Search? Not much… You can be smart about blogging and pinging or even better, you can create real (not by software) blogs. You still have to be careful with pinging though.

In the end, blogging and pinging should be part of every beginner’s indexing strategy.

Indexing Tip #4:
If you build bulk directory/portal sites – keep them in the 200-300 page range.

We know it’s such a blast to build those monster 1000-5000 page sites, even with growing evidence of Google bots’ tendencies to stall after indexing the first 200 pages or so…

So if you’re into blasting out those gigantic directories and sick of waiting months for them to get indexed, experiment with building smaller sites around more targeted niches.

In a nutshell: Divide those mega-keyword lists, spend a little time grouping your sub-lists, and build smaller sites.

All in all, the best way to get indexed, stay indexed and eventually get ranked is to recruit incoming link partners. See, blogging and pinging could be gone tomorrow. But, linking is an integral part of how the internet works – it will never go away.

Concentrate on building sites and recruiting links – the links get you indexed, ranked and even bring you free traffic from those who click the links!

About the author:
Anik Singal is a 21 year old successful internet marketer who has developed his own affiliate marketing system which helped him earn over $10,466 in just 60 days. Join his FREE Course at: http://www.AffiliateClassroom.com

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3 Deadly Search Engine Marketing Sins

by: John Gergye

Copyright 2004 John Gergye

My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Starting with

===> Inadequate Keyword Research

Hey! If you’re going to spend hours developing a web site, isn’t it smart to invest some time to insure you’re focusing on the most traffic laden keywords?

Especially when typically the plural form of a keyword phrase generates way more traffic than the singular form. For example “dog dishes” rather than “dog dish”.

Yet just this week I was asked to look at a site that had focused on the singular form. Evidently the owner hadn’t bothered to do any digging to make sure that was their best keyword move.

Look, you’ll never know for sure unless you research it. Besides, you can access Wordtracker, the tool of choice for what? a measly $7 a day.

Even better here’s a quick and dirty way to get the most out of that day.

Search for your target keyword in Google.

Visit the top ranking sites. Use the “View Source” feature of Internet Explorer to check out the keyword meta tag of each site. You’re looking for a site listing lots of keywords there. Do this with each of the top listings or until you find one stuffed to the gills with keywords. Ah-ha! There’s your starting point for your list of likely keyword phrases.

Repeat with a couple of other sites and you’ll soon have a long list of candidates to check out in Wordtracker.

English: The three biggest web search engines
English: The three biggest web search engines (Photo credit: Wikipedia)

Enhance your list further using this tool:

http://www.promoteindia.com/keywordtool-beta.htm.

It will give you more keyword ideas from Google and Overture.

Now you’re ready for Wordtracker.

Once you’ve compiled your Wordtracker results, you could simply sort by KEI and then by searches per day.

That gives you the strongest keywords with the most searches. (And yes, I realize KEI assumes all search engine listings are of equal value. But I did say this was “quick and dirty” didn’t I? However if you want another approach that improves on KEI there’s a spreadsheet available at http://www.seo-works.com/seo-resources/keyword-effectiveness-rank.html)

Anyway, once you’re sorted your keywords in some way to highlight the most profitable, simply take the top 25 on the list and create content for those first. No, not every one will be a natural born traffic magnet. But enough of them will be to get the ball rolling.

Repeat with the next 25. Don’t stop until you have at least 100 pages of hot content.

Remember, two or three word keyword phrases are usually your best bets. And I really like keyword phrases that are actually several keyword phrases in one. For example “irish setter dog dishes” gives “irish setter”, “irish setter dog”, “dog”, “dog dishes”, “setter dog dishes”.

===> Site Bloat

Twice this week I was asked to look at sites that would have let me read War and Peace while waiting for them to come up. And no visitor is going to have a copy of that handy.

To avoid losing any precious visitors lose the huge graphics. One of the sites had a graphic 501K in size! No wonder it took nearly two minutes to load up on a 56K modem.

Then too lose the Flash – unless you have a very good reason for using it. Even then lose the Flash.

If you’re wondering how your site’s download time measures up test it here: http://www.netmechanic.com/toolbox/html-code.htm

It won’t cost anything to find out. But a slow loading site can cost you plenty. Because as the Net Mechanics follow up reports says, it’s a good idea to keep your page load times under about 12 seconds on a 28.8 modem. Otherwise your visitors will be wearing out the back button trying to escape.

===> Too Few Links

Did you know links can account for up to 80% of your success with Google? Yet someone else complained to me about how much work it took to get them.

Well doh! Ever think that maybe that’s why (in part) Google assigns so much value to links? Because you can’t quite as easily game links as you can on page content? Meaning you actually have to work to get links. Both by having link worthy content and by actively seeking them out on a regular basis.

It’s a given that most niches require you have a healthy collection of links to be competitive. Yet if you’re lucky enough to be in a niche that doesn’t, but you do, then you can easily dominate those rankings.

Anyway in a nutshell you can easily avoid these three search engine sins. Do your keyword homework. Keep your pages on a strict diet. And don’t forget link up with as many other quality sites as you can.

Do all that and you’re well on your way to search engine success. Ignore this advice and you’re, well you know, your Google goose is probably cooked. Leaving you perpetually stuck in Google purgatory.

About the author:
John Gergye shares more ideas like this in his just updated eBook “Traffic From Google in 35 Days”. Find out more here:
http://www.traffic-test-tube.com/j/tfg35cl.shtml
Or test your search engine IQ by taking his seo quiz
http://www.traffic-test-tube.com/search-engine-quiz.shtml
and get the free special report “Coming Out On Top”.

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4 of the Top 5 Search Engine Benefits to Article Marketing

by: Tinu AbayomiPaul

Copyright 2005 Tinu AbayomiPaul

You’ve probably heard by now that article marketing can help you build links back to your site.

But there’s a lot more to it than that. Articles aren’t only good for leveraging yourself stronger positions in Google, Yahoo, MSN and the other big search engines, though that’s what we’ll be focusing on today. Keep in mind that learning a more balanced view of promotion and marketing with articles can help you reap all the perks with essentially the same amount of work.

For now, let’s start with four of the top five search engine benefits.

1- The One-Way Link of a Resource Box backlink is More Powerful.

A link from a site that you’re not linked back to has more value than one where you may be required to link back to, simply because changes in the way search engines rank sites now include an adjustment for exchanged links.

The logic is that this would make the voting power of a link that points in one direction weigh more heavily than one that is traded. In theory, this makes it easier for sites that have earned link popularity to get more credit than those who have bought or traded for it.

Of course, over time, this effect may be adjusted and partially dampened so that articles that are just being submitted to resources with no editorial process will count less than those that don’t undergo this process. So make sure you’re not submitting junk content for the purpose of linking alone.

2- Article Resource Box Links Back to You Are Relevant

If you write articles that stay on the topic of your site, the page where your article appears is more effective as a page that links back because it is more relevant. Again, depending on the search engine, the more topical the environment where you are linked, the more credit your site gets for the link itself, particularly if you’re submitting to an online directory which allows you to make better use of linking.

There are a few little changes you can make that will make your links and articles more topically relevant than 90% of other articles, merely because other authors don’t think to balance the search engine benefits of article promotion with its value as content, rather than favoring one or the other.

English: Save Notable Articles! - Wikipedia Ar...
English: Save Notable Articles! – Wikipedia Article Rescue Squadron. (Photo credit: Wikipedia)

3- Many of Your Articles Appear on Pages with High Google PR

If you take a look at your Google Site Information page, you’ll probably notice that Google seems to pick up only sites that have high page rank under the listing for sites that link to you.

Then, of course all the sites that use the text of your site URL, hyperlinked or not, can be found under the last setting for sites that contain your link.

Google Page Rank is typically not something to get in a frenzy over, but it does have an importance that can affect your bottom line for two main reasons.

First, on the occasions that Google Page Rank can help you get better search engine positioning, the process of being linked from these sites can help bring you more targeted traffic, which can lead to more sales. Again, this has to be part of an overall strategy, not your sole reason for submitting articles.

Second, if links from sites with higher page rank get are being spidered more frequently than your site, your link on these sites can also get crawled faster. If you have unique content on your site, this can give you a competitive edge when your content gets included more rapidly.

4- These links back to your site are permanent.

That means that instead of buying a link on a site that appears there for three months and disappears, you are getting a free, topically relevant link pointing back to your site that may be archived, but not dropped.

Over time, if you submit articles on a regular schedule, each effort towards publication is building on previous exposure, helping you brand yourself and your company, as well as build a strong link campaign pointing back towards your site that is free.

As the quality of your articles improve, you can also get qualified leads from the process, an increase in traffic and sales, and publication in resources who have stronger brands than you do, which you may then leverage for additional exposure.

Just remember, the search engine benefits of promoting your site with articles represent only the tip of the iceberg. With articles you can also brand yourself, use your knowledge to establish yourself as an expert, network, develop relationships and increase your leads, sales and traffic.

About the author:
What is the Fifth Search Engine Benefit to Article Marketing and Promotion? Find out in the free e-course on Article Promotion at: http://www.freetraffictip.com/2-article-marketing/tips-am2.php

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15 Tips to Bring More Traffic to Your Blog

Kevin Oorlynck

There are many factors that make blogs much better than normal WebPages including the speed at which blogs are indexed, ability to submit to blog directories & normal directories, pings and track backs. All these little things can help drive more traffic to blogs. Here are 15 popular techniques you can use:

1. Create at least four keyword posts per day. Most of the top blogs such as Boing Boing, Daily Kos, and Instapundit (with literally tens of thousands of visitors per day) publish an average of 30 small 100-150 word posts per day according to “Secrets of the A-list Bloggers: Lots of Short Posts” by TNL.net

2. Submit to My Yahoo! When you submit your own RSS to My Yahoo it is indexed by Yahoo.

3. Submit to Google’s Reader. When you submit your own blog RSS to Google’s Reader the Google Blog Search will index your site.

4. Add a relevant link directory to your blog and trade links like a demon possessed! Although it may take more time than simply submitting to a search engine one time, this method is perhaps the best way to drive traffic to your site. Use software such as Zeus to speed up the link trading process.

5. Use ping sites like ping-o-matic. Ping your site every time you add a new post.

6. Submit your blog to traditional search engines such as AltaVista, and MSN.

7. Submit your blog to traditional directories such as DMOZ. Directories (particularly DMOZ) increase relevance with Google. DMOZ is very picky, but what do you have to lose by trying?

8. Submit to as many RSS Directories and Search Engines as possible. This is a simple but repetitive process that can be done with software such as RSS SUBMIT.

9. Comment on other blogs. Do not just leave short, lazy comments like “I agree.” Leave well thought out replies that will force readers to wonder “who wrote this?”

10. Use track backs. If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site.

11. Go offline. Use newspaper ads, public bulletin boards, business cards, even stickers to let as many people as possible know your blog exists.

12. Add a link to your blog in your e-mail signature block.

13. Use Groups (Usenet). Find a relevant group on Google groups, Yahoo groups, MSN groups or any of the thousands of other FREE group services and find like minded people and talk with them. Make sure to use your blog URL like it is your name.

14. Use Forums. Forums are one of the best places to go for advice. Go to forums and find problems to solve. Make sure you leave your blog name, but be tactful about it; some forums get annoyed with those who selfishly drop a few links to their own site and leave.

15. Tag your website. Tagging is a new idea that has erupted across the web. Sites like Del.icio.us, Technorati and many others have a social feature that allows you to place your article under keywords or “tags” that everyone interested in that tag can see.

About the author:
Kevin Oorlynck is the editor of the Wealth:Time4Evolution! Newsletter and Webmaster of the Evolution Resources Centre ~~ Feel free to reprint this article as long as you let this resource box attached And an active link to Wealth.Time4Evolution.Com is required.

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