7 Common Misconceptions About Law Firm Websites

by: Matthew Samp

Many website design firms have courted the legal market to create website for law firms. The problem is, most designers don’t understand the unique needs of a lawyer, how the firms operate and how to create a website that makes money for the lawyer.

Following are seven common misconceptions about law firm websites.

MISCONCEPTION #1: I can create my own website.

If you’re happy with a website that gives visitors basic information about you, then you’re right. You don’t need to have a website that works.

However, if you want a website that will consistently bring in cases, it has to be different from the websites of other lawyers in your area.

Further, it has to give the visitor a reason to contact you. Simply offering a free consultation or free report is not enough. You have to have a “sticky” website, one that has lots of information that people find useful, one that they come back to for reference and a website that develops a relationship with the visitor.

MISCONCEPTION #2: If I put my website on the Internet, people will automatically find me.

They old saying, “build it and they will come,” couldn’t be further from the truth. Just because you have a site on the web, doesn’t mean people can find it.

Today, SEOs (search engine optimizers) are getting big money (two to five thousand a month) to get websites listed in the top of the search engines.

Once you have a website, you have to have a systematic way to drive traffic to your site. There are many ways to drive traffic, but just putting the site up is the first step in having a website.

MISCONCEPTION #3: If I put my website on the Internet, people will automatically hire me.

Usually not. Most law firm websites are nothing more than a few “fluffy” paragraphs about the law firm. If your website says:

“At Smith Law Office, we believe putting the needs of the client comes first. With the use of technology and competent legal research, our attorneys are able to advise our clients, giving the client an advantage in each matter.”

Or something similar, no doubt your message is ignored by the visitor.

The fact is, consumers are smart today, than ever before. With the amount of information available to people and those lawyers willing to give it out in mass quantities, people expect more than lop service. They want solid information in a format that’s easily accessible.

The visitor has to be compelled to contact the firm, or they won’t turn into a client.

MISCONCEPTION #4: Law firm websites don’t make real money.

This is actually true of nearly all law firm sites. However, it doesn’t have to be that way.

The fact is, there are solutions available to lawyers today, that can replace part or all of a marketing program. In fact, several of my lawyers have massively reduced the amount of yellow pages advertising due to the results and income they get from their website.

Since websites are cheaper than yellow page ads, it makes sense to work to get clients from a lower cost solution.

MISCONCEPTION #5: Putting up my areas of practice, contact information and mission statement is a good website.

Not true. Often times, a lawyer’s website is so poorly done, that it actually causes people to look for another attorney.

And, those attorneys who pay big bucks for snazzy flash presentations, and lots of bells and whistles end up looking too polished. People want a lawyer that’s a person, not a lawyer that hides behind his law firm name.

A site with all sorts of clever plugins is usually a waste of money. It makes the lawyer feel good about his or her website, but it doesn’t actually make money.

Should an attorney spend five or six thousand dollars on a website that looks great but doesn’t make money? That’s not an asset. It’s a waste.

MISCONCEPTION #6: Websites created by web designers are usually “good” websites.

Just because someone knows how to code a website, doesn’t mean they know what will make a person pick up the phone and call you.

Look at it like this: A paralegal can draft a demur, but what kind of success would they have going into court to argue that demur?

MISCONCEPTION #7: Buying a website from I lawyer directory is a safe and easy way to get my firm a website.

Not true. A website that has lawdomain.com/SmithLaw is a website that will rarely be looked at. Sure, there are some big companies around selling these sites to lawyers who know they have to have a website to look “official” yet, all the sites are bases off of a brochure type idea.

Again, putting up your “mission statement,” a few areas of practice and your bio doesn’t mean you have a website that will make you money.

The most likely scenario is that very few people will actually find your site if it’s created by one of these companies.

About the author:
Matthew Samp is a law firm marketing consultant. Information about his turnkey websites can be found at www.lawfirmmarketingwebsites.comor by calling 402-292-3400.

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10 Resourceful Things You Can Do With A Product That Doesn’t Sell

by: David Riewe

1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell.

2. Giveaway the product for free from your web site. Just because it won’t sell doesn’t mean people won’t visit your web site to get it for free. They may see another product you sell and buy that one.

3. Try auctioning off the product at an online auction. You may make part of your investment back. If you’re lucky, you may even make a profit because people sometimes get into bidding wars and will bid a higher price than the product is worth.

4. Use the product as a free bonus for another product you sell. This will increase the perceived value of the product you’re selling. People will feel they’re receiving more for less.

5. Contact businesses with the same target market and see if they would be interested in using your product as a free bonus for their product. You could place your ad on the product and get free advertising.

6. Sell your product to businesses at wholesale cost as a promotional product. Businesses are always looking for products they can giveaway to their customers with their advertising on the product. You could make part of your investment back.

7. Barter your product to other businesses for things you need for your own business. You could trade for their products or services. This will save you money and help make up for your profit loss.

8. You could create an online contest so people could win your product. This will attract traffic to your web site. You also could get free advertising by listing it on online contest directories.

9. If you decide to giveaway the product for free, allow other people to giveaway the product for free. Place your web site ad on the product. This will spread your advertising and attract even more people to your site.

10. Ask businesses with the same target audience if they would be interested in combining your product with their product. You could then sell them together as a package deal and split the profits. You may have better results selling your product this way.

About the author:
“Not Only Will I Give You the Secret Blueprint that I Use to Make Six-Figures Per Year Online, I’ll Also Provide You with the Products, Resources and Services Needed to Do It Yourself!” http://www.push-button-online-income.com/pbp

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11 Rules for Selling to a Sceptic

by: Vicky Therese Davis, William R. Patterson, D. Marq

Let’s face it: the greatest accomplishment for a member of the sales community is closing a deal with a skeptic. Many who are proficient at this art agree that it is far more gratifying to convince someone who initially felt your product was not necessary that it indeed is, than to complete what the industry terms an “easy sell.” Lucky for us all, plenty of doubters buy products and services everyday. Let us examine eleven of the fundamental techniques used by those who succeed in persuading the worst of cynics.

1. Know your product/service
Know it inside and out, backwards and forwards. You should know its strengths, weaknesses, and any proprietary features. Also understand the factors that influence its supply and demand. All of these will strengthen your presentation and help the skeptic make a more informed purchasing decision. There should be nothing that anyone can tell you about what you solicit. You will definitely be asked questions, so be prepared to demonstrate all aspects of your product/service in response.

2. Know your prospect
Along with knowing your product comes knowing your prospect. Strive to know all you can about your target demographic and potential clients. Make sure you deal with the decision maker. You should know their purchasing habits, what motivation determines their choice, and how long a buying decision takes. You must understand how your product fits into their overall purchasing strategy. When you know the buying habits of your prospect, you can use it to develop a longer-term sales plan—that means repeat business. Put yourself in the most favorable position to get a “yes” by focusing on what most concerns your prospect.

3. Believe in your own words
You will never be effective selling something you do not believe in, particularly to someone who is already skeptical. Your lack of enthusiasm will be an obvious as you attempt to convince your potential buyer. When you emanate passion and confidence, you break down the wall of doubt the cynic has built. To not be a pillar of strength during your presentation is a sure-fire ticket to an abrupt “no.” If you are lucky enough to sell a product you do not believe in, you still lose because you risk killing referral business and losing the trust of your customer.

4. Be transparent
Too often, we give strong pitches with lots of hype and little information. We will say, “If you want these benefits, buy my product.” This is done with the hope that a prospect’s curiosity about your bold claims will be enough to convince them to purchase. The idea that if you divulge too much information, you could dissuade your prospect is a far too common falsehood. Be prepared to give as much information as needed to convince the potential buyer to make a purchase. Transparency builds trust. Things people do not understand will always be greeted with “no.” The more information available when making a purchasing decision, the more likely they are to say “yes.” Another benefit of being transparent is the more resources you divulge free of charge, the more likely you are to generate interest in your product/service.

5. Gain trust by associating yourself with things they respect
By offering endorsements and testimonials, especially from well-known sources that your target market respects, you strike the chord of “trust.” Many a skeptic has purchased based on the recommendations of individuals they respect. Secure associations along these lines and look to align yourself with trusted agencies through strategic partnerships. Major endorsements mean less resistance and lots of sales.

6. Offer a free trial, incentive, bargain, or guarantee
The structure of your offer can play a key role in building trust and enticing your prospect to buy. There are many variations of each, but incentives and guarantees are great ways to gain your potential buyer’s confidence. Guarantees and free trails allow the skeptic to try the product/service before determining if your offer is a good fit. Incentives and discounts are also valuable tactics as they make the cynic feel they are getting a value. People always love the feeling of getting something for free and buying when it is a low/no-risk transaction. By guaranteeing the quality of your product/service, you disarm the skeptic and encourage them to buy. You also communicate an important message that you are confident in what you sell.

7. Compare and differentiate yourself from your competitors
Know the nature of your business. Is it commodity based, where the low price bidder wins? Is the strength of your brand a factor? Is there something unique about your offer? You must understand your competitors and their advantages and disadvantages. Once you have both the knowledge of your competitors and an understanding of the skeptic’s needs, you can choose the most effective marketing angle. We offer such phrases as:

“The lowest cost”…you play to the desire for value
“The official”…you validate for authenticity
“The best”…you show superiority
“The only”…you offer exclusivity

If possible, demonstrate the differences that make your product/service unique or superior.



8. Sell the relationship, not the product
Contrary to popular belief, the best salespeople not only close deals, they foster relationships. Relationships are more valuable to both you and the prospect than a one-time transaction. For the salesperson, relationships bring repeat business and the ability to cross-market your offerings; increased referrals because you gain access to the prospect’s network base, and the ability to charge a premium because of the higher perceived value of your relationship. For the skeptic, relationships help build trust. These bonds let them know they will not be abandoned after the transaction is finished. Ultimately, they are buying a relationship with you and your firm, not the product/service, so approach selling that way.

9. Focus on benefits offered and value delivered
Self-interest is the skeptic’s primary concern, so focus on how your product/service solves their problem, fulfills their need, or satisfies their desire. If your prospect is solely bottom-line focused, your presentation should be centered on how your product or service will make or save them money. If your product satisfies a desire, focus on how it fills an emotional void. Emotional selling differs from bottom-line selling because it focuses on feelings rather than metrics. Remember to focus on the benefits that concern your potential buyer; anything else will make a skeptic lose interest and you lose the sale.

10. Isolate their objection
In life and business, two of the greatest challenges are making intelligent decisions and properly following through on them. One of your fundamental goals as a salesperson is to help people make informed decisions. To do so, ask two types of questions: those to better understand your potential buyer and his/her needs, and questions designed to lead your prospect to buy. A series of well-placed questions will allow you to isolate any objections. You should brainstorm every possible reason a skeptic will not buy from you and comprise an effective solution or rebuttal for each. Any other question should be crafted in a way that allows for only one reasonable answer, and that answer should compel your prospect to agree with you.

11. Don’t seem desperate!
Your emotional state will be apparent to a skeptic. Never appear as though you “need” a sale. Everyone avoids a hard-pressed individual. Often we are conditioned to give to and buy from those who do not need our money. It is the same principle that makes us more likely give a rich man fifty-cents to make phone call because he has no change, than to a homeless man in need who makes the same request. Therefore, it is imperative that you operate from a mindset of abundance. Understand there is always a bigger sale out there, so you need not be pressed for this one. Your confidence will put the cynic at ease and make them more likely to buy from you.

Once internalized, these 11 points will mesh into an effective sales strategy. You will begin to think of them not as individual points to be mastered, but one comprehensive selling technique. They are designed to compliment each other and give you a thorough footing for selling to those who are naturally doubtful about you and your service. Master them and win!

About the author:
Vicky Therese Davis, William R. Patterson, and D. Marques Patton are co-authors of the acclaimed business and personal finance National Bestseller, THE BARON SON: VADE MECUM 7. Vicky Davis is Founder and Chief Executive Officer of Indulgence Jewelry Corp. William Patterson is Co-founder and Chief Executive Officer of the Warcoffer Capital Group, LLC. D. Marques Patton is Co-founder and President of The Warcoffer Capital group, LLC. To receive their breakthrough book and over $3,631 in FREE success gifts, visit: http://www.baronseries.com

This article may be reprinted in its entirety without permission.
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Applying for a Business Loan

by: Matt Bacak

Copyright 2005 The Powerful Promoter

The process of applying for a business loan is a stringent one as compared to the standard procedures in obtaining a home mortgage loan or a personal loan. This is probably due to the fact that business loans contain a greater risk element as compared to other loans. Therefore, lenders need to exercise greater caution and emphasis when evaluating business loan applications in order to minimize their risk exposure.

With that, lenders evaluate their applicants based on the information that are provided as well as their judgment of the viability and profitability of the business being financed. Thus, business loan applicants will be required to submit a loan proposal along with their applications with the purpose of creating a positive impression upon the lender.

The first element of a loan proposal is an executive summary, providing short descriptions of the type of business and the industry, the purpose and usage of the loan, the proposed repayment conditions as well as the intended loan period. After that, the company information is provided, enriching the reader with the nature of the business, the location of the business, company history, the products or services provided, key differentiation factors of the company or the product, the general growth of the industry, competitive information, growth potential and target customers.

Loans
Loans (Photo credit: zingbot)

It would help if you could include your company marketing strategy, detailed product information, historical information as well as projected growth plans for the company. Apart from that, if you plan to incorporate product or service extensions in the future, you should provide these descriptions within your loan proposal. If possible, geographical expansion plans will help in the proposal.The next area that needs to be showcased in the proposal would be the credentials and experience of each member of the management team. Impressive credentials will provide assurance to the lender that the company is managed by individuals who are responsible and capable. This is important as having the wrong people managing the company could be detrimental for the business.

In any loan application, historical records are essential to be used in evaluating the performance of a company. As new companies do not yet have these records, the financial records of the owners will be used as the basis of evaluation. Income tax returns forms are also required by lenders. All of these records provided should be the latest copies less than 90 days old, with the exception of the income tax returns form.

If the loan is applied for an existing company in active operations, company financial statements, including profit and loss accounts, balance sheets and the net worth reconciliation record should be included in the loan proposal. Again, all of this information should also be the latest and less than 90 days old. Additionally, a listing of accounts receivables and other short term and long term debt should be attached.

On the other hand, if the loan application is submitted for a new business, a pro-forma balance sheet and profit and loss account should be provided. Apart from that, a cash flow projection for the upcoming year is drafted to indicate the possibility of recovering the debt. This also means that projected revenue, profits, costs incurred and expenditure should be listed out with definite explanations provided as well as a list of assumptions.

If you possess assets that you wish to use as collateral for your loan, details for this should be provided to the lender as well. It is often common for lenders to request for dual sources of repayment in the event that one source is defaulted. This means that if the business owner defaults on his repayments, the collateral can be sold in order to recover debt.

Finally, other documents normally required for a loan application would be items like the article of incorporation, lease agreements, partnership agreements, license, references, etc. As the list of required documentation, information and attachments differs between lenders, it is best to check with the individual lender on their specific information and documents required to be attached with the loan proposal.

About the author:
Matt Bacak, The Powerful Promoter and Entrepreneur Magazine e-Biz radio show host, became a “##1 Best Selling Author” in just a few short hours. He has helped a number of clients target his specialty, opt-in email direct marketing systems. The Powerful Promoter is not only a sought-after internet marketer but has also marketed for some of the world’s top experts whose reputations would shrivel if their followers ever found out someone else coached them on their online marketing strategies. For more information, visit Bacak’s site at http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com

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9 Things You Must do to Maximize Your Chances of Obtaining a Small Business Loan

by: Neil Best

To get approval for your small business loan application, you must be able to meet the lending criteria set down. Some organisations are more risk averse than others, and will therefore have more stringent criteria.

To vastly increase your chances of a successful funding application, you will need to present the following information:

1. The reason for the loan. The lender will be looking for something that fits within the normal range and expertise of your business. The amount may cover a number of items, so you will need to cover each.

2. The amount required, and the repayment term of the small business loan you want. (e.g. $10,000 term 5 years, payable quarterly).

3. Details of how you will repay the amount borrowed. For example, “From the increase in profits of reduced running costs of the Whizzbang Go4It”

4. Details of security you will be able to offer to the lender. This will act as reassurance for the lender. If you’re not prepared to put up some aspect of security, then why should they?

5. You will need to include your business plan which will serve to answer essential questions relating to management capabilities, information about the market you operate in. What kind of business you are in etc.


6. 3 Years financial statements. You will need to present quality financial information from your accounting software, preferably signed off by your accountant or tax advisor.

7. Latest Set of Management accounts. Again produced from your accounting software.

8. Accounts receivables (debtors) and payables (creditors) ageing reports.

9. Principals financial statements. – Particularly required if some form of security is necessary.

If you are a new company, the emphasis is going to be on your business plan , and the security (also called collateral) you or your business can provide against the loan.

You must take the time to practice presenting your case to the bank or lender to iron out any glitches. Practice on your colleagues and family (you never know, they might be so impressed, they’ll invest or lend!). It may help to role play the lender and come up with as many pointy questions as possible. The more time you take the better your chances will be. (But remember, don’t fall into the analysis paralysis trap!)

Good luck!

About the author:
Neil Best is an accountant with over 15 years experience in business finance. This article and other useful business finance information such as making effective business plans and sourcing and applying for business grants can be found at http://www.smallbusinessfinancetips.com/small-business-loans.html

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5 Home Biz Mistakes Every Entrepreneur Should Make!

by: bb lee

by BB Lee (C)2005
mailto:editor@smallbizbitsnews.com

In a previous article appropriate steps to start a home based business were discussed.

This important article will review the 5 top mistakes many home based business owners make that might evolve into a great success story.

Warning! This approach is not for everyone. One theory is readers will learn a new way of thinking and perhaps propel their business ideas into motion.

Let’s get started with the list!

1. Business Plans. Many article’s online vow by the business plan. Every new business owner must draft a business plan if they want to succeed.

One successful business owner online never thought of drafting a business plan. He learned the hard way. He made many errors but claimed the learning experience
was a powerful teacher.

He further stated the lessons he learned were better than any course in business school or college. He soon learned how to deal with the many ups and downs in the
business world. Dealing with frustration. All things you learn from the school of hard knocks.

2. Education. Once again many experts think several degree’s are the key to immediate success in any chosen field. Many successful entrepreneurs never went to college. And quite a few barely finished high school. Success is not always in the books you read but in how you deal with your business in the real world.

3. Rushing. Experts believe you should take your time and wait to select the proper business for you and your background or education. Taking time to study the various ideas is key to success. Others see an opportunity and immediately grab it.4. Over confidence. Believing you will be successful and ignoring negative opinions from friends and family. Family might have good intentions, wanting to save you from making an error in judgement, but they might throw a wrench in your business idea. Halting the business venture altogether.

5. Unrealistic view. Always seeing the good side. Thinking positive. That yes you can succeed in this business. Positive thinking is an asset every self employed business owner should own. Many business owners with a positive outlook continue striding forward where others simply give up.

That’s the list. It bares repeating that going against expert advice is not for every new entrepreneur. But many new home biz owners found great success in following their own path.

————————————————————
BB Lee is Editor And Publisher of SmallBizBits News! If you like this article subscribe to SmallBizBits Now! For new articles, advice, tips, unique start-up ideas, ebooks, reports.
Visit: http://www.smallbizbitsnews.com mailto:editor@smallbizbitsnews.com
————————————————————

About the author:
Visit: http://www.smallbizbitsnews.com
mailto:editor@smallbizbitsnews.com

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3 Essential Tools for Starting and Maintaining a Small Business

by: Ryan HoughWe believe that there are 3 factors that drive the success of small businesses.

1) Acquiring start-up capital
2) Finding customers
3) Accounting for, budgeting and controlling sales and expenses

The following resources will help your small business achieve these success factors.

Acquiring Start-Up Capital

An adequate supply of capital is essential as many profitable businesses fail because they don’t have enough cash to pay their employees and suppliers. But what is an adequate supply of capital? The only way to tell is by doing a significant amount of research on your potential market and formally documenting this in a business plan. I’m sure you know that a business plan is a very important document that is crucial to convincing your banker to lend you money.

There are two ways to obtain a business plan.

1) Do it yourself by amending a business plan template, or
2) Hire a professional to do it for you.

Obviously obtain 1) will be a great deal cheaper.

Our research led to a website that has over 60 high quality and free business plan templates. We also found a directory that you can use to easily find a business plan writer in your city – where ever you live in the world.

Finding Customers

Finding customers is a difficult and expensive task for service business owners such as accountants, lawyers and plumbers. We believe that a cost effective marketing strategy for service business owners is to simply give all their personal contacts a few business cards.

Our research led to a few websites that have pre-designed business card templates. We felt that the diversity and quality of these designs was outstanding. In addition, we found that you can obtain a significant saving by finding a printing service on the Internet. We found that you could get 2,000 full color business cards for as little as US $150.

Gnomes' three phase business plan

Accounting For, Budgeting and Controlling Revenue and Expenses

Accurate accounting is very important for small business owners. It’s essential that you have timely access to information that could make or break your business. If stocks are running low – you need to know about it. If a large proportion of your debtors haven’t paid – you need to know about it. If you do not react to these situations quickly you may have a situation where you don’t have enough money to pay your employees – or worse still someone is stealing cash out the till.

Our research led to a website that compares and reviews top accounting software for small businesses. The cheapest software cost US $89.99 and the most expensive software cost US $1,499. It was interesting to note that the top 3 ranked websites were not the most expensive and cost between US $250 – US $300.

Hopefully you now have an idea of some of the tools that you can use to grow and maintain your small business. If you would like to benefit from our research please visit our website. We do not charge for this research and offer the content freely on our website.

About the author:
http://www.best-quality-small-business-resources.com/

Ryan Hough is the webmaster of best quality small business resources.com, who’s aim is to help you save time and money by finding reviews and case studies that will enable you to choose the best resources at the right price.

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The 4C’s of Branding

By Michelle L. Casto, M.Ed.

Branding could be defined as a guiding philosophy for building business. The benefits of building a strong brand are tremendous. With a strong name brand, you have instant name recognition, can charge higher fees, get to choose who you work with, and can handle economic changes and challenges with greater ease. In addition, a strong brand demonstrates the four C’s of branding: Clarity, Competence, Communication, and Constancy.
Does your brand pass the ‘Four C Test?’

C1: Clarity
Strong brands are clear about who they are and what they do. They have named and claimed their domain, often in the form of a mission statement that is shared with employees, customers, and the community. For Microsoft Corporation, Bill Gates envisioned a computer on every desk in the world.

My mission statement is clear and concise.
1____(no) 5_____ (maybe) 10_____ (yes)

C2: Competence
Strong brands have suitable skills, qualifications, and experience related to their field. They prove their worth by under promising and over-delivering. These are the people and companies you call when you need the job done right the first time. Fed Ex is known for getting your package there “no matter what.”

I have full confidence in my ability and products/or services.
1____(no) 5_____ (maybe) 10_____ (yes)

C3: Communication
Strong brands have a variety of ways to get their message delivered to their intended audience. Nowadays, companies have to use traditional and non-traditional ways of communicating with their customers. With my own coaching business, I give in-person seminars, write books, workbooks, articles, an ezine, advertise in magazines, radio/television stations, maintain two websites, and use other internet services and sites to communicate locally and globally.

My communication system if far-reaching and varied.
1____(no) 5_____ (maybe) 10_____ (yes)

C4: Constancy
Strong brands are highly visible to their target audience. They are constantly there for their customers, prospects, and networking contacts. The Oprah empire is a great example. She is everywhere! From her weekly tv show, to O magazine, numerous media appearances, and volunteer activities— Oprah is constantly in the public eye.
My visibility is high and consistent.
1____(no ) 5_____ (maybe) 10_____ (yes)

In an issue of Fast Company magazine, it said, “We are CEO’s of our own company, Me, Inc. To be in business today, your most important job is to build a market for the

Fast Company (magazine)
Fast Company (magazine) (Photo credit: Wikipedia)

brand called You. The good news is that everyone has a change to stand out. Everyone has a chance to be a brand worthy of remark.” When building and branding your business, you need to keep the four C’s in mind, because no brand can become the best brand without passing the ‘Four C Test.’

 

How does your brand rate?
0-15: You need to work on your branding strategy
15-30: You have made some headway with your brand strategy
30-40: You have a solid name brand strategy

About the author:

Michelle L. Casto is a whole life coach, speaker, and author of Get Smart! About Modern Romantic Relationships, Get Smart! About Modern Career Development, and Get Smart! About Modern Stress Management. Her coaching practice is Brightlight Coaching, she helps people come up with bright ideas for their life and empowers them to freely shine their bright light to the world.
Coaching is an empowering and enlightening experience. Michelle can work with you to build and brand your business. Contact her for a free 30 minute coaching session: (361) 949-0337
or visit
www.getsmartseries.comand www.brightlightcoach.com

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Branding: Do You Stand Out From the Crowd?

by: Susan Dunn

Branding means finding a way to stand out from the crowd. Are you branded?
Bill, one of my clients, is trying to build a coaching practice. When I ask him what he wants to do, what kind of coaching, he says he wants to help people reach their goals and get more in touch with themselves.

Mary is also starting a coaching practice. She says she wants to help clients find out who they are, and make great strides in their careers.

All good coaches help their clients touch the source, as I call it, discover their strengths and set and reach new goals. All chiropractors offer spinal adjustments. All businesses that sell widgets, sell widgets.

Why would someone choose Bill or Mary then, instead of one of the tens of thousands of coaches out there?

“90% of coaches feel they are highly differentiated from other coaches, says William Arruda, The Branding Coach, who’s had 20 years experience in international branding. “Yet,” he adds, “only 10% feel strongly that their differentiation is visible to their ideal

Open Space: LinkedIn, Prospects, Leads

clients.” William helps individuals and businesses define their unique promise of value and build strong, memorable brands.

Now let me tell you about Bill and Mary as I see them. Bill worked with autistic children for 15 years. He’s empathic, gentle, versed in psychology, and has led many men’s growth groups. We’re working on defining his ideal client.

Mary comes from a corporate background, an HR professional with an MBA. She’s focused, forceful, and thinks ‘career’ first. She knows her ideal client – women in middle management.

Each coach has a very different background, personality style and preferred ideal client. How to get this across is what branding is about. It means finding the way to stand out among your peers in a way that helps your ideal clients find you. Are you branded?

About the Author

Susan Dunn, The EQ Coach, GLOBAL EQ. Emotional intelligence coaching to enhance all areas of your life – career, relationships, midlife transition, resilience, self-esteem, parenting. EQ Alive! – excellent, accelerated, affordable EQ coach certification. Susan is the author of numerous ebooks, is widely published on the Internet, and a regular speaker for cruise lines. For marketing services go here.

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Internet Home Business Opportunity

by: Suzanne Arthur

 

Find an and start making money almost immediately. Getting started will not take a lot of time or money. You won’t be sending out spam. Start making money as soon as you apply the techniques you learn. An Internet home business opportunity is a great way to earn extra money, or start a full-time business if you wish. This new field is wide open and expanding every day.

 

One thing to keep in mind when seeking new money-making opportunities is low start-up costs. An Internet home business opportunity does not require a huge investment of either time or money. Start with $10. and put in a couple of hours a week. Make big returns for very little start-up. In the recent past you would have had to spend at least six months getting into this niche but now you don’t even have to spend time building a web site. You don’t even need a web site. Internet home business opportunities are the low-hanging fruit of the Internet.

 

You won’t need to send out spam. If you have a computer and an Internet connection you can start working immediately. An Internet home business opportunity will help you redefine what work means. Work where you want, when you want. Are you a late night-owl? Like working at the local Internet cafe? You decide. Maybe you want to put in a concentrated amount of effort in the evenings and be free during the day. Schedule your own time. An Internet home business opportunity is brilliant for people who want to be in charge of their own income, set their own hours and define their own professional goals.

That's BusinessNew products and services are constantly being added to the Internet. The number of products and services available far exceeds the number of advertisers for them. More products are added every day. This is where the unlimited opportunities are in business today. If you are a resourceful and creative thinker, even better. Whereas those personality traits that mark you as independent may not have worked for you in someone else’s company, with an Internet home business opportunity they’ll benefit you. Be your own boss. The more you learn about how these techniques work, the more fun it will be for you. You’ll be able to expand your business as much as you want.

The Internet is the new frontier. Start an Internet home business opportunity and be a pioneer.

About the author:
Suzanne Arthur is a freelance writer, educator and Internet entrepreneur. You can learn more about the Internet home business opportunity that Suzanne uses at http://www.myhome-based-internet-business.com

 

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