10 Resourceful Things You Can Do With A Product That Doesn’t Sell

by: David Riewe

1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell.

2. Giveaway the product for free from your web site. Just because it won’t sell doesn’t mean people won’t visit your web site to get it for free. They may see another product you sell and buy that one.

3. Try auctioning off the product at an online auction. You may make part of your investment back. If you’re lucky, you may even make a profit because people sometimes get into bidding wars and will bid a higher price than the product is worth.

4. Use the product as a free bonus for another product you sell. This will increase the perceived value of the product you’re selling. People will feel they’re receiving more for less.

5. Contact businesses with the same target market and see if they would be interested in using your product as a free bonus for their product. You could place your ad on the product and get free advertising.

6. Sell your product to businesses at wholesale cost as a promotional product. Businesses are always looking for products they can giveaway to their customers with their advertising on the product. You could make part of your investment back.

7. Barter your product to other businesses for things you need for your own business. You could trade for their products or services. This will save you money and help make up for your profit loss.

8. You could create an online contest so people could win your product. This will attract traffic to your web site. You also could get free advertising by listing it on online contest directories.

9. If you decide to giveaway the product for free, allow other people to giveaway the product for free. Place your web site ad on the product. This will spread your advertising and attract even more people to your site.

10. Ask businesses with the same target audience if they would be interested in combining your product with their product. You could then sell them together as a package deal and split the profits. You may have better results selling your product this way.

About the author:
“Not Only Will I Give You the Secret Blueprint that I Use to Make Six-Figures Per Year Online, I’ll Also Provide You with the Products, Resources and Services Needed to Do It Yourself!” http://www.push-button-online-income.com/pbp

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2 Lesser Known Ways To Brainstorm For Internet Home Business Keywords

by: Joel Teo

Search Engine Optimization (SEO) doctrine states that you should always find a keyword that has little to no competition and that has high demand so that you can rise to the top of the search engine results and dominate that particular keyword. The problem with the internet home business area is that many people online are creating new websites with the typical keywords like “work from home” and “home business” so as a result it is almost impossible to rise to the top of the search engines or risking having to pay lots of money for pay per click advertising.

Instead of trying to compete with long established websites in the internet home business niche or high paying pay per click advertisers, this article suggests two ways you can think outside of the box and think of new keywords to promote your internet home business and its products.

Motivations and the internet business opportunity

It has been said that if you figure out someone’s motivations well enough, you can determine what he could do. Instead of hitting the “work at home” keyword when promoting your internet business opportunity, why not instead start thinking of reasons why people would join an internet home business. Reasons such as early retirement, starting part time income, quitting the rat race, getting out of debt come to mind. So if you target the reasons why someone would be interested in an internet business opportunity you are in effect targeting your actual online target audience.

So what you could do is write articles on these topics, optimize your websites to these topics with links to your internet home business which fit in with these motivations rather than the run of the mill work at home business websites.

Another way to generate more internet business signups is to hang out at website forums that discuss such things and offer some constructive advice and have a signature that leads to your internet home business website. If people trust your advice on the forums, they are more likely to trust the internet home business that you promote.

Solve health problems

Many internet home businesses have as their products health supplements. The reason for this is that such products are consumable and can be consumed monthly. As a result of this, nearly every internet home business owner selling vitamins either floods the Google Adwords with ads promoting vitamins or builds websites promoting vitamins.

One way around this problem is to find keywords targeting the problem rather than the solution. E.g. Heart attack if you are trying to promote antioxidants. Do some research into the area you are talking about and then either build a website that tells people more information about their health problems or advertise your product via Google Adwords as the solution to such a problem. Your competition may be significantly lower than if you had targeted “Vitamins” directly. So the lower the competition, the potential more money you might make with regards to product sales.

In conclusion, always aim to find these niches and once you do, spend time on Search Engine Optimization in addition to PayperClick advertising and you will find that in the longer run you will make more money online that you would have dreamed with your internet home business.

About the author:
Joel Teo is the successful owner of several successful internet business ventures and he recommends that you visit http://www.massive-profits-online.com/to learn how you can start your own internet business today.

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How To Become An Expert In Your Niche Business.

by: Evelyn Lim

What is a niche business? A niche business is one that caters to the common needs and interests of a focused group of people. For instance, people who play golf forms a niche market and people who are golf instructors form an even tighter and smaller niche.

The advantage of going niche is that you can become a specialist in that chosen market. Instead of knowing a bit of everything, you concentrate your efforts on the one area.

Becoming an expert in your niche does not happen overnight. It takes time, skills, dedication and money to build up your knowledge.

Here are 7 great ways to become an expert in your niche business:

1. First and foremost, you must have a strong interest when selecting your niche. If you are going to spend a lot of time researching on this area, a strong interest will help sustain your efforts and keep you going.

2. Read aplenty and stay current! Surf the internet for industry news and related fields to your niche. Go to the bookstores and the library. Subscribe to newsletters or ezines of your competitors.

3. Attend workshops and learn from the super experts. Learn also in related topics so that you can expand on your knowledge base.

4. Test out tools, resources, software or just about anything that can be used for your particular niche. For instance, if you are a florist selling exotic flowers, knowing what is the best way to take care of the delicate blooms will help make you an expert!

5. Hang out in forums where your target market is likely to be. This is an excellent way to get to know what are the common problems and obstacles faced by your prospects. Make sure that you find out the answers or solutions to these problems so that you can post your comment and findings. Some forums even allow you to insert a link back to your website.

6. Use branding for higher perceived value: Buy and register your name as the domain name. A good example is http://www.EvelynLim.com . Brandnames are built gradually overtime. So set aside time each week devoted to promoting your brandname. This could be giving free advice, lectures and giving press releases.

7. Have an opinion. People like to look up to experts who articulate their views. You are likely to be a winner if you can also justify your opinion with facts.

About the author:
Evelyn Lim is the publisher of the very popular newsletter Mapping You to Success. Her FREE newsletter is jam packed with resources, tips and ideas for the aspiring e-business owners. To subscribe, please visit http://www.e-BizMap.comor her blog at http://www.EvelynLim.com.


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Tips For Safer Computing Online

by: BB Lee

by BB Lee (C)2004

New computer viruses threaten the unwary user everyday. Hackers
jeopardize your online security with invasive computer techniques to
steal your passwords, personal information, even identity.

Unscrupulous marketers bait you with free software that unleashes
spyware, trojans, or worms, on your system.

While other marketers bombard you with popups at every turn. And
others send unsolicited spy emails asking you to click links to unsafe websites that install threating software on your computer, or try to download your private information.

These are only a few of the security issues involved while online.

Read through the following list to arm your computer and protect yourself against these vicious and often malicious online attacks.

1. Install a good anti-virus software.
Here’s a good free anti-virus software…
Fr** AVG Anti-Virus……
New – AVG Fr** Edition is now available for all single home users
worldwide! More detailed information can be found in the AVG Free
Edition License Agreement.
Click Here To Download:

2. Install a personal firewall.
This personal firewall is one of the best online….

3. Install a good pop up blocker.
Google has a free pop up blocker so does Yahoo. The only drawback
is you will have to download and install their toolbar.

4. Know Privacy Policy.
Read the websites privacy policy before releasing personal information.
Note do they share or sell your information with third parties. If they do you might reconsider releasing your personal information.

5. Passwords.
Never use easy to guess passwords like your favorite color, your social security number, your birthdate, words less than six characters. Mix up passwords with combinations of numbers and symbols.

6.Virus Warnings.
Don’t forward virus warnings you receive in emails. It’s not your
job to warn others. And you might be circulating a fake warning
designed to scare receivers into downloading trojans or removing
important files on their computer.

7. Keep It Secret.
Don’t give your password to anyone. Be wary of emails asking you to give out your personal passwords for accounts online. Or emails asking you to click a link and enter your password on the site. This site might be a fake sent by hackers “phishing” for victims.

8. Primary Email Address.
Don’t divulge your primary email address on unfamiliar sites. You
might be bombarded with unsolicited emails by marketers who
sell your address to third parties online.

9. Free Accounts
Set up several free email accounts with a psuedo name to handle
spam, when you register with unfamiliar sites, or to use on chat and message boards.

10. Chat Line And Message Board Warnings.
Don’t release personal information on chat lines or
message boards. This is one way many identity thefts occur.


BB Lee is Editor of SmallBizBits News.
Visit: http://www.smallbizbitsnews.com
Subscribe Now! Receive A Free Ad in newsletter!

About the author:
BB Lee is Editor of SmallBizBits News.
Visit: http://www.smallbizbitsnews.com
Subscribe Now! Receive A Free Ad in newsletter!

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15 Tips to Bring More Traffic to Your Blog

Kevin Oorlynck

There are many factors that make blogs much better than normal WebPages including the speed at which blogs are indexed, ability to submit to blog directories & normal directories, pings and track backs. All these little things can help drive more traffic to blogs. Here are 15 popular techniques you can use:

1. Create at least four keyword posts per day. Most of the top blogs such as Boing Boing, Daily Kos, and Instapundit (with literally tens of thousands of visitors per day) publish an average of 30 small 100-150 word posts per day according to “Secrets of the A-list Bloggers: Lots of Short Posts” by TNL.net

2. Submit to My Yahoo! When you submit your own RSS to My Yahoo it is indexed by Yahoo.

3. Submit to Google’s Reader. When you submit your own blog RSS to Google’s Reader the Google Blog Search will index your site.

4. Add a relevant link directory to your blog and trade links like a demon possessed! Although it may take more time than simply submitting to a search engine one time, this method is perhaps the best way to drive traffic to your site. Use software such as Zeus to speed up the link trading process.

5. Use ping sites like ping-o-matic. Ping your site every time you add a new post.

6. Submit your blog to traditional search engines such as AltaVista, and MSN.

7. Submit your blog to traditional directories such as DMOZ. Directories (particularly DMOZ) increase relevance with Google. DMOZ is very picky, but what do you have to lose by trying?

8. Submit to as many RSS Directories and Search Engines as possible. This is a simple but repetitive process that can be done with software such as RSS SUBMIT.

9. Comment on other blogs. Do not just leave short, lazy comments like “I agree.” Leave well thought out replies that will force readers to wonder “who wrote this?”

10. Use track backs. If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site.

11. Go offline. Use newspaper ads, public bulletin boards, business cards, even stickers to let as many people as possible know your blog exists.

12. Add a link to your blog in your e-mail signature block.

13. Use Groups (Usenet). Find a relevant group on Google groups, Yahoo groups, MSN groups or any of the thousands of other FREE group services and find like minded people and talk with them. Make sure to use your blog URL like it is your name.

14. Use Forums. Forums are one of the best places to go for advice. Go to forums and find problems to solve. Make sure you leave your blog name, but be tactful about it; some forums get annoyed with those who selfishly drop a few links to their own site and leave.

15. Tag your website. Tagging is a new idea that has erupted across the web. Sites like Del.icio.us, Technorati and many others have a social feature that allows you to place your article under keywords or “tags” that everyone interested in that tag can see.

About the author:
Kevin Oorlynck is the editor of the Wealth:Time4Evolution! Newsletter and Webmaster of the Evolution Resources Centre ~~ Feel free to reprint this article as long as you let this resource box attached And an active link to Wealth.Time4Evolution.Com is required.

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10 Ways to Create Huge Income With Your Web Site

by: Dennis Becker

The cost of buying a domain name and arranging hosting for it is dirt cheap anymore, virtually anyone can afford to have their own web site, or several. Learn how to squeeze money out of cyberspace with these revealing tips.

The cost of setting up a web site is dirt cheap nowadays. You can register a domain for less than $2.00 as I write this (for .info domains). Hosting is also very cheap, and getting cheaper all the time.

So why are so many web sites springing up? Obviously somebody’s making money besides the hosting companies, so here’s some idea starters for you:

1. Sell your own products or services. They should be related to your target audience. You want to be able to take credit cards (at least with PayPal if not otherwise) on your site and deliver your product to your customers as fast as possible.

2. Sell another company’s products. There is no shortage of companies willing to drop ship items for you, all you have to do is make the sale and place the order with your fulfillment company, they do all the work, and you profit on the difference between their price and yours. There are ways to avoid the hassles some attribute to drop shippers.

3. If you have enough activity to your site, you can sell advertising space, such as banner, classified, or text ads. Of course you need to have enough traffic coming to your site first, so that people have an incentive to want to gain exposure to your visitors. You might not make a lot from displaying small text or banner ads, but it can easily pay for your hosting fees, and enough more to invest in some software scripts that will make your site that much better.

4. Sign up with Google AdSense or another contextual advertising company, and let them place their ads on your pages. When someone clicks on an ad, you earn money. Some webmasters are making many thousands of dollars a month with Google AdSense.

English: Google AdSense Español: Google AdSense
English: Google AdSense Español: Google AdSense (Photo credit: Wikipedia)

5. If you have enough web space, you could rent other people web pages. You could also give them away for free and make money by including your Google AdSense ads on their web pages.

6. Charge people a fee (monthly or annual subscription, or a one time fee) to access your web site. People will pay you money for your content if it’s valuable to them. This can be ebooks, reports, interviews, software, etc.

If you find a niche market, you can spend some time researching your topic and put all sorts of articles and resources to that niche on your site. Then those who have a similar interest might be likely to want to take advantage of all the time you’ve already spent by coming straight to the site (yours) that has all the answers for them already. If you have enough articles on your topic, you might want to get a site search engine (there are free scripts available) to make it easier to find the information your visitors want.

7. Make money selling other people’s products through affiliate programs. They’ll give you a link to track your sales. If you haven’t heard of affiliate programs, you’re in for a treat, many thousands of people are making a full time income just by driving traffic from their site to merchant sites, never touching or shipping a product, letting the merchant do all the work and make the entire investment in inventory.

A good way to start with affiliate programs is to sign up with ClickBank. There are well over 10,000 different eBooks that you are then automatically an affiliate for. It’s likely that there are some that tie in with the theme of your site. Write up some reviews and recommendations and send traffic to the ClickBank merchant, and if the eBook sells, you get commissions sometimes as high as 75%.

Another benefit is that if you make a page for each of your eBook reviews, you will eventually start drawing traffic from search engines because some of your pages will get ranked well for the keywords used to describe the eBook you’re reviewing.

8. Publish an e-zine from your web site. Ask your visitors to subscribe to the e-zine right from your web site through a sign up box. You might want to find something to entice them to give you their email address, like a free report, eCourse, or eBook. Once you have enough subscribers to your e-zine, you could sell classified or sponsor advertising inside your e-zine, or you could periodically review and recommend products that you’re an affiliate for to your subscribers.

9. If you have your own business already (real estate agent, hairdresser, contractor, restaurant, etc.), put up a web page to draw in prospects. All you need is a picture, contact information, a description of what you do, and you have a cheap advertisement that will pull in customers.

10. Set up a local directory of small businesses. Give each business their own page, fix it up for them so that it’s optimized for the search engines, and charge them annually for the service. They won’t have to pay hosting fees and you do everything for them. Suggest that they put the web site address on their business card, and you’ll have virtually locked them in for annual renewals for the life of their business.

These are just some thought-starters for you. There are over a billion web sites on the Internet, there are obviously more than ten ways to earn money with them. Come up with a unique method of cashing in from all those surfers, or use one of our methods, and one day you’ll be writing your own advice articles.

Dennis Becker has been a computer “nut” since the late 70’s, specializing in helping non-techies make better use of computers. Find out how to maximize your profits and minimize your expenses by visiting: http://www.a1-cheap-web-site-hosting.com

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7 Effective Ways To Get More New Ezine Subscribers

by: Ken Hill

1. Swap an ad.

Pinpoint which ads and ezines work best for you by tracking your swaps. Also try to swap for multiple issues as many people won’t respond to your ad until they see it a few times.

2. Purchase ezine ads.

Run ads for your ezine in relevant ezines that you enjoy. Also search ezine directories for ezines that offer reasonable rates and that reach your target market.

Ad: Watch Repair
Ad: Watch Repair (Photo credit: UH Manoa Library)

3. Do a thank you page swap.Get excellent ongoing promotion of your ezine by using your thank you page to swap an ad or recommendation with another ezine publisher. Choose ezines that your new subscribers would be interested in, but not ezines that compete directly with you. Also make sure that you only recommend ezines that truly do offer valuable content, so that you won’t start off on the wrong foot with your new subscribers.

4. Offer a bonus.

Increase your subscriptions by offering something for free that your target market would find to be of value. For example, you could offer a free email course, ebook, report or access to your “subscriber only” membership site.

5. Write articles.

Your articles can help you to establish yourself as an expert in your field. Your articles can also help you to get more new readers that are interested in the topics covered in your ezine. Just add a resource box that promotes your ezine to your articles, or include a couple of lines of promotion for your ezine in addition to your other information.

6. Offer a sample issue.

Offer your sample issue on your site or by autoresponder, and when you can use it in your posts to ezine directories. You can also increase your subscriptions by linking to your sample issue in your resource box when you write articles to promote your ezine.

7. Provide testimonials.

Increase your ezine’s credibility by including testimonials that praise your ezine on your site. Include your reader’s first and last name and web address along with her testimonial, and when you can use testimonials that are specific in nature as opposed to those that are general.

About the author:
Ken’s articles have been published in numerous ezines and web sites all over the net. For more articles on ezine publishing from Ken and other respected authors visit
http://www.ezinepublishers.net Note: links to a none english site – admin.

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5 Free Steps To Online Income

by: Darren Power

If you are new to the online business world and would like to get involved without risking any of your hard earned cash then this article will show you one way to get involved for free.

We are going to discuss ways to promote affiliate programs without your own site and without spending any money.

Best of all if you choose a program related to your interests then it won’t even seem like any work is involved.

The 5 steps are aimed at promoting a product while you go about your normal daily surfing activities.

Before we get on to step 1 you need to locate and join an appropriate affiliate program.

This program ideally should be 2 tier, which means you get paid for sales made through your link as well as for the sales made by affiliates that you refer through your link.

To find an affiliate program search at Google for “affiliate directory” then visit the directories and search the directory for a keyword related to your interests.

Once you have joined a program you will receive a link to promote, you may also receive a second link to promote the affiliate program itself which can be used to recruit tier 2 affiliates.

Some of my coins. bin/link.pl?partner=11031&pr...

Once you have a link take the following steps to incorporate the affiliate link into your surfing activities:

1. Add a signature to your emails, this will mean that every mail you send will have a tag line at the bottom which, in this case, will promote the service that you are affiliated with. Check the help files in your email program for instructions on how to do this.

2. If you already visit forums related to the product add a signature to your profile. This means that every time you post your link will be added to the end of your post.

Locate more forums where people interested in the product might hang out. Do a search for a keyword followed by forum at Google.

Try and think of all the different related subjects that might have forums and identify as many as possible.

Once you have identified your forums visit them all and join the ones that allow posters to add a signature file to their posts. Then get involved in conversations be useful whenever possible and every time you post an item your affiliate link will be displayed. This will be a lot less like work if you are promoting in a niche that is of interest to you.

3. If you have an eBay account then create an About Me page and include details of the affiliate program there. Click help once logged in to eBay and search for About Me to find instructions on creating your page.

Whenever you list an auction include a line at the top of the description that invites viewers to visit your About Me page.

4. Locate sites that have visitors that might be interested in the product that you are affiliated with especially those that have a mailing list or an ezine. Then contact the site owner and suggest that they join the affiliate program. If they join using your link you will earn a percentage of any commissions that they earn.

5. Repeat, Repeat, Repeat. With so many things success comes down to numbers. The more site owners you contact and the more forums that you post at the more commission you will earn.

Do all of the above and you will earn money for no investment, it may take time and might start slowly but it will happen.

Copyright 2004 Darren Power

Darren Power is the author of The Money Seed, your quick start guide to making money online. You can join his affiliate program at http://www.themoneyseed.com/affiliate.

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10 Easy Ways To Promote Your Website For Cheap Or Free

by: Jen Merkel

Please consider this article for your website or newsletter – printed or virtual. Permission to reprint if byline stays intact and links are activated on the Internet. You may make minor formatting changes or correct any typos. If you use it, please notify me and send a copy of your publication.

TITLE: 10 Easy Ways To Promote Your Website For Cheap Or Free
AUTHOR: Jen Merkel, Freelance Writer
URL: http://jenmerkel.bravehost.com
Mailto: jen.merkel@cox.net

“10 Easy Ways To Promote Your Website For Cheap Or Free”
© 2004 Jen Merkel

You’ve built your website and you’re quite proud of it. The graphics look nice, it has a few interesting pieces of information and it showcases your subject perfectly. But how do you draw people to it and get that hit counter climbing without breaking the bank? You’ve got your meta tags in place but you just can’t afford to pay the humungous fee to be a featured advertiser on a mega-search engine. Here are a few easy and quick ways to publicize your website which are either cheap or free.

1. Link Exchanges

One of the most effective ways to get traffic moving into your site is to list it as a link on other sites of interest to your target market. If you don’t already know of another site similar to yours, just do a Google search using a few appropriate keywords. By using Google to do a search on the words “link exchange” you will also find entire sites – some free, some with a fee – with directories of sites willing to exchange links. Once you find a site, see if they have a links page and scan it to make sure yours would be a good fit. Usually instructions on exchanging links are somewhere on the website, but if they’re not simply e-mail the webmaster or site owner and ask if they have a link exchange program. Be sure your site does not compete with theirs. After all, you will have to reciprocate with a link to their site on your own. Corporate sites don’t normally do link exchanges, you will have much better luck with a site owned by an individual or small business. If you don’t have a banner, you can create one for free online. A very user-friendly site for this is www.addesigner.com, but there are several others out there as well.

2. Join a Web-Ring

Web-Rings are a way of driving traffic to your site from others similar to yours. You simply place a web-ring banner on your home page using specified HTML code and you’re automatically part of the network. When a visitor clicks on the web-ring banner at one member’s site, they are directed to the next site in the web-ring, potentially yours. There are some things to consider when joining a web-ring. For example, when one of your site’s viewers clicks on your web-ring banner, they are being directed off your site onto someone else’s. If you join a web-ring, find one matching the interests of your target market that doesn’t have a large number of members competing with you. For example, if your site sells aquariums, join a site for tropical fish enthusiasts rather than one with for people who sell pet products.

3. Host a Contest

Everyone loves to win a contest, and if yours offers something of value to your target market you can spark a lot of interest. The prize doesn’t have to be big – maybe a $10.00 gift certificate, a set of books, a pretty piece of jewelry you purchased on closeout, or of course one of your products. You may be able to get prize donations from your link partners or others in your network simply by offering them credit and a link on your site throughout the contest. It’s also smart to offer extra entries to a contestant if they refer someone else – word of mouth (or e-mail) is extremely powerful!

4. Win an Award

This may take some legwork on your part, but it could be well worth it in the end. If your site is rich in content and appealing to the eye, you have a good chance of winning some sort of web award. Simply do your Google search on “website award” or “site of the day” and research the links for application procedures. If you win, the payoff will be the privilege of posting an award banner on your home page for all to see. The site hosting the award will literally be sending visitors to you by way of a link.

5. Put a Link in Your Signature Line

The easiest and quickest way to get publicity for your site is to put a link in your signature line. Every e-mail you send will announce your site, and including an enticing one-line ad such as “enter our contest to win a $10.00 gift certificate” will likely increase your traffic.

6. Join an E-mail Group

In case you aren’t familiar with e-mail groups, they are basically networks of people with a common interest or purpose, using e-mail to communicate to each other. Using a single e-mail address, you can send a message to a whole group of people with interests similar to yours. Rest assured, no matter what your target market is, there is an e-mail group for it. It is important to keep in mind that most frown upon advertising and all ban spamming, however you are usually allowed to put a link in your signature line and make special announcements. Just be sure you actually contribute to the discussion – don’t just assume you can use the list for free advertising or you will be shunned very quickly. Two of the most popular websites for e-mail groups are Yahoo Groups (http://groups.yahoo.com) and Topica (http://www.topica.com), both of which offer free memberships.

7. Publish a Newsletter

It can be sent daily, weekly, bi-weekly or monthly, but be sure you send it out on a regular basis. Mine is published weekly on Fridays without fail. My readers have learned to look for it and I’d never consider letting them down by missing a deadline. Aside from being consistent, it is a cardinal rule to offer something of value to your readership. Don’t use it solely as a venue for advertising – there are plenty of places to put text links and banner ads within it. To maintain readers, you will need to include some helpful information as well. If you aren’t much of a writer, there are articles available on the web that are free for publication, providing you include a link to the writer’s website and a promotional paragraph. If you have a hard time finding these, consider posting a call for submissions on writers’ websites offering $5.00 and free promotion via a byline. You will be pleasantly surprised how many people respond with fresh and well-written ideas.

8. Purchase Advertising

Think advertising is expensive? Think again. There are countless inexpensive opportunities for advertising on the Internet. Start by looking for sites which target the same market you do, providing they don’t directly compete with yours. Chances are they have a link for people interested in advertising on their site. If you can’t find it, simply e-mail the webmaster or site owner and inquire. Another option is to do a search on eBay. Many sites put banner ad placement on auction. You can find ad spots on eBay for as little as $5.99, but remember, it is an auction, and someone could easily beat you out. I recently saw a banner ad auction get up to $269.00. Don’t forget however, because it’s an auction, you have the power to limit the amount you will pay a your maximum bid. It is important to have a banner ready to go, since you will usually need to obtain permission from the website’s owner before bidding on the auction. Always read the terms of the auction carefully, to make sure you understand the dates your banner will be up and exactly where it will be placed.

9. Promoting Your Business Using an Online Network

Just starting to catch on is a unique way to network with other small businesses by way of shared advertising. The basic idea is to swap business cards, flyers, or coupons (called “fillers”) for your site with other small business owners. They will put your fillers in their customer orders and you will put their fillers in your orders. Many groups put together bags or packs with a compilation of member fillers along with other goodies the recipient will enjoy. These can be given out at area businesses, schools, day care centers, parties… the list is endless. If you have trouble finding a networking group think about starting one of your own.

10. Write an Article

With a little work and a free morning, you should be able to put together a couple of paragraphs for a “how-to” piece on your area of expertise. Just be certain it somehow relates to your website. Use your article in your own newsletter or search on writers’ websites for sites or e-zines looking for articles that may be a good fit for your piece. Whether or not they pay for publication they will be an excellent way to get the word out about your site. Just be sure to keep your byline brief and don’t reference your website within your article unless absolutely necessary.

Jen Merkel is a freelance writer living in Chandler, Arizona with her husband and two children. Working from her virtual office, Jen offers business writing services (press releases, proposals, etc.) as well as assistance with meeting and incentive planning. Please visit her website at http://jenmerkel.bravehost.com or send her an email at jen.merkel@cox.net.

About the Author

Jen Merkel lives in Chandler, Arizona with her husband and two children. Working from her virtual office, she offers business writing services (such as press releases, reports and proposals) as well as meeting planning assistance. Please visit her website at http://jenmerkel.bravehost.com or email her at jen.merkel@cox.net.

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