Book Marketing 101

by: Jeremy M. Hoover

Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.

For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful. Large publishing houses are too concerned with promoting the next blockbuster to focus even on mid-list titles, and smaller publishing houses usually don’t have the resources to commit to marketing their titles. Even worse off are those who self-publish, because when they receive their books, they are on their own. Any marketing that happens, happens because of their efforts, and their efforts alone.

What is a new author to do? He can sit back and hope that his book sells somehow, or he can put money into a marketing plan and hope that plan is successful. But without a marketing background, that money can be wasted quickly. As a result, many authors don’t market out of fear of loss and uncertainty, and sell far fewer books than they should.

Collection of Marteting books
Collection of Marteting books (Photo credit: Wikipedia)

Into this void comes a wonderful book – Book Marketing from A-Z by Francine Silverman. The sub-title explains it all: “More than 300 authors share the peaks and pitfalls in promoting their books.”

Silverman hasn’t so much written this book as she has edited it. She is the successful author of two books, as well as the owner of a very influential book promotion newsletter (http://bookpromotionnewsletter.com). Over a couple years of publishing her newsletter, she has collected marketing success stories from many authors, and, combined with her own expertise, has put it all together into an excellent resource.

This book contains everything a new (or even experienced) author needs to begin marketing. Authors might be surprised to learn that there are many free things they can do to market their books! For example, I was surprised at how many authors related that something as simple as handing out bookmarks or pens stamped with their website and book name resulted in much publicity and many sales.

The book is comprehensive—arranged alphabetically, Silverman covers such topics as the importance of good reviews, what to do (or not do) at book signings, how to brand yourself, how to tie-in with holidays or movies, how speaking engagements can help a career blossom, and how to send out press kits. There are two huge sections on using Internet technology (web sites, ezines, e-groups, etc.) and newsletters to build a following. In my view, these two sections are the most informative sections of the book.

Silverman has produced a timely, comprehensive, and very helpful book that new and expert authors will return to time and again as they build their writing careers.

About The Author

Jeremy Hoover is a proofreader and book reviewer. He proofreads and reviews religion books, poetry, and most fiction. Contact him at jeremyhoover@gmail.com or Hoover Reviews (http://hooverreviews.blogspot.com) for proofreading rates or to request a review.

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7 Steps to Successful Publishing

by: Ink Tree Ltd.

The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait – before you begin the publishing process, know about the seven most important steps you need to know before publishing your book. Make sure that you take every step into careful consideration so that your road to success is an easy one:

1. Know why you are writing a book. Are you writing your memoirs for the family, are you writing a community cookbook, are you writing a book of regional interest or are you writing a national bestseller? All of these goals are valid, but each goal has different implications for your business plan. Know why you are writing and know that you can create that bestseller if that is your goal.

2. Treat publishing as a business. You are passing beyond the realm of author into the exciting world of publishing. You are not just a writer, you are about to become a publisher who wants to produce a profitable book, and you want to keep the profits for yourself.

3. Write a business plan. Being aware of the business aspect of publishing is not an end in itself – you need to formally write your plan. It does not need to be a fifty page document with every accounting possibility recorded, but it should outline all of the costs that you will encounter from obtaining the necessary funds to knowing the price of mailing a book. The business plan needs to account for future expenses as well as pre-publication expenses.

Business Planning with Plan-Too
Business Planning with Plan-Too (Photo credit: plantoo47)

4. Plan for publicity and marketing. You must plan for the publicity and marketing of your book. You can have the best book in the world, but if no one knows about it, no one will buy it. You don’t want to print books that sit in your garage. You want to print books that will sell, sell, sell!

5. Write about a subject that you know well. Don’t write about something that you can’t talk about without effort. Write about a subject with which you are very familiar and that excites you. Writing the book will establish you as an expert in your field, so choose the topic that causes everyone you know to come to you for advice. The publicity will then be so easy that you will love being the “star”.

6. Know who will buy your book. So many authors think that “everyone” needs and should buy their books. Not so. Perhaps “everyone” needs their books, but not “everyone” will want to buy. Research and know WHO will actually WANT your book and market, market to them. They will buy!

7. Look for non-bookstore markets and do not be afraid of the large discounts. Bookstores are a hugely important market for most authors, but they are far from being the only place to sell books. There are many non-traditional markets that buy books in large quantities with no returns. This is a great market – sales made are guaranteed sales not consignment sales. Do not be afraid of the larger discounts when you make those large volume sales. The books you sell are actually SOLD.

Think how much more pleasant a journey is if you know which fork in the road will lead you to smooth driving and which fork in the road will lead you through potholes. Knowing the most effective publishing steps before you print will make your publishing career fun and profitable.

Copyright © 2003 Ink Tree Ltd.

Ink Tree Ltd. Helping writers publish, market and sell books! If there is a book inside you – profit from it. Learn everything you need to guide you from Idea to Book… to Success – the fast, easy, simple way. Publish your own book with one-on-one expert help from publishing professionals who have created numerous bestsellers and sold hundreds of thousands of books.

Phone: 1-866-500-8733 or 403-295-3898 Email: info@inktreemarketing.com

Web: www.moneyinpublishing.com or www.inktreemarketing.com

Ink Tree Ltd. is a book marketing firm that helps writers publish, market and sell books. Learn everything you need to guide you from Idea to Book… to Success – the fast, easy, simple way.

www.moneyinpublishing.com  or www.inktreemarketing.com

info@inktreemarketing.com

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7 Effective Ways To Get More New Ezine Subscribers

by: Ken Hill

1. Swap an ad.

Pinpoint which ads and ezines work best for you by tracking your swaps. Also try to swap for multiple issues as many people won’t respond to your ad until they see it a few times.

2. Purchase ezine ads.

Run ads for your ezine in relevant ezines that you enjoy. Also search ezine directories for ezines that offer reasonable rates and that reach your target market.

Ad: Watch Repair
Ad: Watch Repair (Photo credit: UH Manoa Library)

3. Do a thank you page swap.Get excellent ongoing promotion of your ezine by using your thank you page to swap an ad or recommendation with another ezine publisher. Choose ezines that your new subscribers would be interested in, but not ezines that compete directly with you. Also make sure that you only recommend ezines that truly do offer valuable content, so that you won’t start off on the wrong foot with your new subscribers.

4. Offer a bonus.

Increase your subscriptions by offering something for free that your target market would find to be of value. For example, you could offer a free email course, ebook, report or access to your “subscriber only” membership site.

5. Write articles.

Your articles can help you to establish yourself as an expert in your field. Your articles can also help you to get more new readers that are interested in the topics covered in your ezine. Just add a resource box that promotes your ezine to your articles, or include a couple of lines of promotion for your ezine in addition to your other information.

6. Offer a sample issue.

Offer your sample issue on your site or by autoresponder, and when you can use it in your posts to ezine directories. You can also increase your subscriptions by linking to your sample issue in your resource box when you write articles to promote your ezine.

7. Provide testimonials.

Increase your ezine’s credibility by including testimonials that praise your ezine on your site. Include your reader’s first and last name and web address along with her testimonial, and when you can use testimonials that are specific in nature as opposed to those that are general.

About the author:
Ken’s articles have been published in numerous ezines and web sites all over the net. For more articles on ezine publishing from Ken and other respected authors visit
http://www.ezinepublishers.net Note: links to a none english site – admin.

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5 Free Time-Saving Tools for Article Authors

by: Brandie King

You can save time and make your article writing and promotion easier by putting some very great tools to use. Below I’ve included 5 tools that can help you.

1. Article Formatter

If your articles aren’t properly formatted before being submitted they have a very high chance of getting rejected. Formatting your articles also shows respect for the publishers you are submitting to. The following tool will not only format your articles to any line length you desire, but give you a total count of characters, words, and lines. To format your articles very quickly, just visit http://www.fwointl.com/FWOFormatter.html

2. Tracking Software

As you start writing articles, and especially when you have been writing them for awhile, you will need a way to keep track of everything you’ve written. You can do this using a free program called Writer’s Database. Writer’s Database is a program that will keep track of everything you’ve written, potential publishers, submissions to those publishers, writing that hasn’t been submitted yet, and more. You can find it at http://www.ultima-thule.co.uk/ note: not writers database anymore. admin.

3. Text Converter

To make it simple to add your articles to your website you need a simple tool for converting them to HTML. Using such a tool will greatly reduce the time you spend getting your articles up on your site. You can find a free one at http://www.cyber-matrix.com/txt2html.html

4. SPAM Checker

Whether you submit your articles directly to publishers or to article directories, you can increase the chances of them being picked. Every time you write an article, run it through the checker at http://www.lyris.com/contentchecker. This will check your articles for things that have a probability of triggering SPAM filters. Once the check is finished, you get a detailed report that will show you what you need to change.

English: Content: Well-known C19th pangram The...
English: Content: Well-known C19th pangram The quick brown fox jumps over the lazy dog Category:Screenshots of Linux software (Photo credit: Wikipedia)

5. Spell Checker

I know that this seems pretty obvious, but checking the spelling in your articles is a must. When you submit articles that are full of spelling errors you project a very unprofessional image and turn people away from what you have to offer. Tiny Spell is a free program that will allow you to check the spelling of words in any Windows application. Using these tools will not write your articles. That is completely up to you. But using them will dramatically decrease the time you have to spend writing your articles and getting them ready to submit.

About The Author

Brandie King is a writer and author who teaches other writers how to write, as well as promote, using articles. You can submit your articles free to her article directory. http://www.articlesubmission.com
owner@articlesubmission.com

This article was first posted on July 26, 2004

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5 Dynamite Ways to Generate Ideas for Parenting Articles

by: Terri Pilcher

The key to selling reprints to parenting publications is the creation of dynamite ideas followed through with professional writing. Here, I’m focusing only on finding those lucrative topics.

Most topics in regional parenting publications are straightforward: finance, parenting tips, health, sports, and education. The trick is to twist them in an unusual way.

1.If you’re a parent, what do you wish you knew about a topic? Write down questions that you have as you go through the day. When I was driving the other day, I complained to myself about bad teenage drivers. Then I wondered, “What can parents do to encourage good driving?” If you already know the answer to the question, it won’t make a good article unless you’re an expert on the subject.

2.Take a generic topic and make it seasonal. Choose a season about four months away, because the lead-time for parenting publications is 2 to 6 months. Four months from now is April. What happens in April (or would be published in April) that I can combine with a topic like health? In April, parenting publications start printing their summer guides to camps. What can parents do to make sure their children stay healthy at camp? What are the traits of a safe camp? Change to camping plus another topic like education or finance to create unique articles.

Outline for article
Outline for article (Photo credit: hawkexpress)

 

3.Who do you know who has an unusual or remarkable story – something that affected children? What did the parents learn? Write an article using the anecdote as an introduction to the information you want to give. A great anecdote can sell a story.

4.Visit online parenting forums and read the questions people ask. Use some of these as a basis for your article ideas.

5.When you research a piece and talk to experts, look for what you don’t know. “Joe says insurance is important for families,” won’t make an article interesting. Too many people know that insurance is important. But a quote like, “Joe says disability insurance is the most neglected area of insurance, but it protects young families from the biggest threat to their security,” will make parents keep reading.

If you give editors timely articles that readers will want to read, you’ll sell your work over and over again.

About The Author

Terri Pilcher edits a FREE weekly e-zine for writers, “Writer’s Guidelines Magazine”, that provides 10 writer’s guidelines. She recently published “MONEY Markets 2005: 101 Publishers That Pay in 6 Weeks or Less”. Her website contains the writer’s guidelines for almost 200 parenting publications. http://www.powerpenmarketsearch.com.

This article was posted on February 09, 2005

 

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7 Ways to Get More Mileage from Your Free Reprint Articles

by: Shery Ma Belle Arrieta-Russ

Do you have old free reprint articles gathering dust? Transform and re-submit them to give your business, product or service another boost!

Here are 7 ways:

1. Transform your article.

You can transform your article in several ways:

– Give it a bullet or number format.
– Give it a Q and A format.
– Give it an anecdote format by adding your own experience.
– Give it a Problem-Solution format.
– Give it a short feature format by interspersing quotes from 2-3 people with information.

Do this and you’ll end up with many versions of your original article.

2. Create many titles for your article versions.

List possible titles for the article versions you develop. Mix and match the titles with the article versions.

A symbol for list-class articles.
A symbol for list-class articles. (Photo credit: Wikipedia)

3. Give your article a different tone/style.

If your article is too serious, rewrite it and give it a lighter tone.

4. Focus your article on a specific audience.

If your article is too generalized, transform it into several articles aimed at specific types of readers.

For example, an article titled “Creative Online Marketing” can have these title variations:

– “Creative Online Marketing for Webmasters”
– “Creative Online Marketing for Small Business Owners”
– “Creative Online Marketing for Affiliates”
– “Creative Online Marketing for Auctioneers”

In the above example, 4 new article versions can be developed simply by being more specific with the target reader. Do this on your article, then simply do a minor edit of your original article by tailoring the content with specific article titles.

5. Expound on a sub-topic.

Go over an article and see if you can expound on a sub-topic, keyword or idea. Then develop that into a bulleted article.

6. Shorten your article.

Transform a 1500-word article into a 500-word one. The shorter, the better. In writing, one rule of thumb is: if you can get your point across in as fewer words as possible, do so.

7. Update your article.

An article you wrote 5 years ago may still be applicable today. Simply update the article to reflect current trends or new insights you’ve had on the topic since you wrote it.

And here are some places you can submit your new article versions:

Article lists:

– Article Announce (mailto:article_announce-subscribe@yahoogroups.com)
– Article Submission(mailto:articlesubmission-subscribe@yahoogroups.com)
– Free Content (mailto:free-content-subscribe@yahoogroups.com)
– Publisher Network (mailto:publisher_network-subscribe@yahoogroups.com)

Article Directories:

– 1st In Articles (http://1st-in-articles.com/)
– ArticleCity.com (http://articlecity.com/)
– ArticleHub.com (http://articlehub.com/)
– ArticleResponder.com (http://articleresponder.com/)
– EzineArticles.com (http://ezinearticles.com/)
– Family-Content.com (http://family-content.com/)
– GoArticles.com (http://goarticles.com/)
– IdeaMarketers.com (http://ideamarketers.com/)
– ValuableContent.com (http://valuablecontent.com/)

There you have it! 7 ways you can get more mileage from your old articles. Don’t let your old articles gather dust!

Copyright (c) 2004 Shery Ma Belle Arrieta-Russ

About the author:
About the author: Shery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today — free! — at http://WritingBliss.com She also created WriteSparks!(tm) – a software that generates over 10 *million* Story Sparkers for Writers. Download WriteSparks!(tm) Lite for free at http://writesparks.com

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